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The main objective of this paper is to analyse the strategies adopted by three successful companies in designing their business models so that others can take it as a lesson or learning. It defines where and how the business idea starts, how should it progress, and when it will be successful to create value for the customers? In this era of emerging technologies many start-ups reach to a particular level and fail as they are unable to compete with the current market trends and scenario, but some startups, however, reach to a significant level of success in a very small period of time and then they redefine their strategies of various aspects and then just grow and prosper throughout just through analysing the market and the target customers. Designing a business model is not simply about completing a business plan or determining which products to pursue, it is also about mapping out how one will create on-going value for the customers.

The success or failure of every business depends solely on its business model. What makes a successful business model is a million dollar question.

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